Privacy policy

Last updated 14 September 2026

This policy explains what personal data we collect when you use this store, why we collect it, who we share it with and what you can ask us to do about it. It is written to be read, not to be survived.

Who we are

This store is operated by [registered company name], registered at [registered address]. We are the data controller for the information described below. You can reach us about anything on this page through the contact page.

What we collect

Order information. Name, billing and delivery address, email, phone number, what you bought and what you paid.
Account information. If you create an account, your email address, password (stored hashed, never readable by us) and order history.
Payment information. Handled by our payment providers. We receive the result of the transaction and the last few digits of the card, never the full number.
Device and usage data. IP address, browser and device type, pages viewed and how you reached us, collected through cookies and similar technologies.
Marketing preferences. Whether you have opted in to email, and how you have interacted with what we send.
Correspondence. Messages you send us, including warranty and sharpening enquiries.

Why we use it

To take payment, fulfil and deliver your order, and handle returns and warranty claims — necessary to perform our contract with you.
To answer your questions and provide support — our legitimate interest in running a working business.
To detect and prevent fraud and misuse — our legitimate interest, and in some cases a legal obligation.
To send marketing email, if you asked for it — on the basis of your consent, which you can withdraw at any time.
To meet tax, accounting and customs obligations — a legal requirement.
To understand what is working on the store and improve it — our legitimate interest, using aggregated or de-identified data wherever we can.

Who we share it with

We do not sell your personal data, and we do not share it for anyone else’s marketing. We share it only with suppliers who need it to do a job for us:

Our e-commerce platform, which hosts this store and processes orders.
Payment providers and fraud-screening services.
Carriers and customs brokers, to deliver your order.
Email and analytics providers.
Professional advisers and authorities, where the law requires it.

Some of these providers are outside your country, including in the United States. Where we transfer personal data internationally we use appropriate safeguards, such as standard contractual clauses.

How long we keep it

Order and transaction records: as long as tax and accounting law requires, then deleted.
Account data: while your account is open, and for a short period afterwards.
Marketing consent: until you withdraw it.
Support and warranty correspondence: long enough to honour the warranty, then deleted.

Cookies

We use cookies that are necessary for the store to work — keeping your basket, remembering your session, processing checkout securely. We also use analytics and, where you consent, advertising cookies. You can block or delete cookies in your browser settings; blocking the necessary ones will stop checkout from working.

Your rights

Depending on where you live, you may have the right to:

ask for a copy of the personal data we hold about you;
have inaccurate data corrected;
ask us to delete data we no longer need;
ask us to restrict or stop processing, including for marketing;
receive your data in a portable format;
object to processing based on our legitimate interests.

Contact us through the contact page to exercise any of these. We will respond within one month. If you are in the UK or EU and you are unhappy with our response, you have the right to complain to your national data protection authority.

Children

This store is not intended for children, and we do not knowingly collect their personal data.

Changes

If we change this policy we will update the date at the top and, for anything significant, tell you by email or on the store.